What it does: Apple Inc is one of the leading companies in the music streaming and consumer electronics market. They are into the design, production, and sales of iPhones, iPads, MacBooks, iPods, and so on. They also provide services such as iCloud storage, Apple store, Apple Music, and software such as its proprietary iOS and macOS.
Mission: Apple Inc. is on a mission to provide top-quality personal computing products and services to various kinds of consumers across the world.
Size and presence: Apple Inc. employs 375,000. However, this company has over 50 retail stores and service centers in Nigeria, most of which are in Lagos.
Best known for: Apple is arguably the best manufacturer of software and hardware products. They've gained prominence for consistently releasing high-quality and unique products as well as providing premium services. Their most popular product, the iPhone, is one of Nigeria's most commonly used smartphones. Apple is best known for designing its phones and PCs with its proprietary operating systems. Apple is a member of the Big 5 Information Technology companies.
The good bits: Apple employees enjoy numerous benefits thanks to a sound welfare program. Apple has been named among the top 100 places to work in Glassdoor rankings for 13 years and counting. This speaks volumes of its excellent work culture—the perfect place to launch one's career.
The not so good bits: The work pressure is high because of the challenging nature of the job and performance expectations.
In 1976, Apple was brought into existence when Steve Jobs, Ronald Wayne, and Steve Wozniak partnered together to design, produce, and market Wozniak's Apple I PC. 12 days later, Ronald Wayne withdrew from the partnership and sold his shares to Wozniak and Jobs. A year later, the company was incorporated as Apple Computer Inc. Their next product, Apple II, became an instant hit in the market.
In 1980, Apple became a publicly traded company and enjoyed significant commercial success. Between the 80s and 90s, Apple thrived on the success of its best-selling product, the Macintosh. However, from 1990 to 1997, Apple experienced a decline and underwent a restructuring phase.
Fast forward to today, Apple has numerous products and services. This company is one of the world's most valuable companies. Apple opened its first retail store in Nigeria in 2012. Since then, they've had several retail outlets and service centers across the country.
Apple's culture is founded on creative innovation because it's the driving force behind the company's success story. Apple's challenging work environment triggers its employees to be at their best and imbues them with a non-conformist mindset. Apple encourages ideas that are different from the norm or standard in the consumer electronics industry.
The core elements that define their work culture include creativity, excellence, secrecy, innovation, and mild combativeness.
After applying for the job, a candidate has to go through three stages before getting a job at Apple. The first stage is the phone interview. The second stage is an aptitude test, and the final stage is the final interview.
Apple embraces, supports, and encourages change as a company that owes its success to innovation. Fresh graduates and interns who get an opportunity to work at Apple are probably the luckiest in the industry. This is because they will be surrounded by the best minds in the consumer electronics industry.
The indirect mentorship on its own will quicken their professional growth and propel them to enviable career heights.
The average annual salary of a fresh graduate working at Apple Inc. Nigeria is ₦2 million.
There's no publication or report documenting Apple's social contributions in Nigeria. However, Apple announced some Corporate Social Responsibility programs that will be executed through its Racial Equity and Justice Initiative.
Apple is not connected to any scandal or controversy in Nigeria.